Blog Archives

July 22, 2016 | More from email marketing

Email Marketing – Have a Separate Optin Landing Page

Landing pages have specific purposes. One might be a sales page and another might be your email opt-in page. Whichever it is, a landing page is a specific page that is intended … more

June 17, 2016 | More from Book Marketing, email marketing

Email Marketing and the Book Marketer (Can you do it on your own?)

So, you’ve got a book done and you now need to get your book marketing going. Congratulations. But, now it’s time to get involved in a number of marketing strategies, one of … more

February 05, 2016 | More from email marketing

A Powerful Opt-In Landing Page – 7 Elements Designed to Increase Your Mailing List

The nitty-gritty of your landing page is to create an effective, engaging, and appealing website that is designed with focus and that will motivate the visitor to say YES to your opt-in … more

February 01, 2016 | More from email marketing

How to Get Subscribes to Open Your Emails

In a recent marketing research conducted by MailChimp, the average email opens were under 20 percent. Knowing this information is important, so you can determine whether you’re: a. Below average b. Average … more

December 12, 2015 | More from email marketing

The Subscriber Welcome Message – 8 Essential Elements

Most writers, marketers, and businesses know the importance of email marketing. Getting subscribers for the ‘golden’ mailing list is at the core of doing business online. Realizing this, you do the work … more

December 07, 2015 | More from email marketing

3 Super-Tips That Will Help Ensure Your Emails Get Delivered

Email marketing is a powerful high conversion tool. It’s one of the elements of inbound marketing and brings your content and offerings right to your ‘signed-up’ audience. What makes this marketing strategy … more

November 26, 2015 | More from email marketing

The Evergreen Email Marketing System

How do you create a marketing system that converts, and one that keeps working without any effort after the initial setup? It’s called the ‘evergreen system’ or the ‘autopilot system.’ And, it … more

November 16, 2015 | More from email marketing

5 Outside the Envelop Email Tips You Need to Know About (And, 3 Bonus Tips)

Email marketing is a super-powerful marketing tool. It’s been labeled as the number one conversion tool, and rightly so. In the marketing world, there is a term “touch point.” A touch-point is … more

September 06, 2015 | More from email marketing

What is Your Email’s Lifespan and Other Email Marketing Must-Know Tidbits

Email marketing is a must. It’s the only way to develop a relationship with your audience. It’s like visiting each one of your subscribers daily, once a week, or monthly. You visit … more

August 29, 2015 | More from content marketing, email marketing

Subscriber List Power-Tip – Rev Up Your Freebie

Marketing, including email marketing, is all about research and testing . . . and the offer. Through research and experience, I’ve realized, and I’m sure lots of other marketers have also, that … more