Blog Archives

June 24, 2016 | More from inbound marketing

What Is A Web Strategy?

In its simplest terms, a web strategy is your business plan (strategy) for building and maintaining your online platform or brand. It’s the long-term process of creating an online presence that produces … more

April 29, 2016 | More from content marketing, marketing

The Marketing Soup – Persuasion, Leads, Strategies, and Adaptability

Since the 1950s, the foundation of marketing has been the Four Ps: Product, Price, Place, and Promotion. While the internet has changed and marketing strategies have taken on a new look, and … more

April 15, 2016 | More from content marketing, SEO

SEO Marketing and Social Engines

SEO marketing has changed. Or, maybe a better wording would be SEO marketing has evolved. It’s true you still need to take the major search engine players (Google, Bing, and Yahoo) into … more

April 01, 2016 | More from content marketing

Websites – Why You Absolutely Need One

Before I get into why you absolutely need a website as part of your content marketing strategy, according to TechTerms.com, the definition of a website is: “A Website, or Web site, is … more

December 18, 2015 | More from content marketing

5 Landing Page Mistakes You Must Avoid

Just about everyone knows the importance of having a website. And, the landing page is the first thing a visitor will see. Think of it as the portal to your online Kingdom. … more

December 04, 2015 | More from email marketing

3 Major Don’ts in Your Email Opt-in

Email marketing is getting tougher. People don’t even want to find emails in their inbox. Most people actually open their emails and quickly scan through them to find ones they can delete. … more

November 09, 2015 | More from Online marketing

SEO and Online Marketing Terms and Definitions (60+)

A number of years ago, I wrote an article with the basic SEO and marketing terms and definitions. There were eight terms and the first seven remain in this updated article, just … more

October 12, 2015 | More from content marketing

Website Metrics – 5 Tips to Keep Your Head Above Water

An article I wrote, Website Ranking – Basic Metrics, got a lot of engagement. Interestingly, the engagement came from both sides of the coin – those who like knowing their ranking numbers … more

September 28, 2015 | More from social media marketing

Social Media Marketing – Moving into 2016

A new year is a head of us and that means as an online marketer you need to know what inbound marketing strategies to pay attention to. One of the most powerful … more

September 10, 2015 | More from email marketing

3 List Building Strategies for Success in Today’s Market

I attended a webinar by online marketer Clay Collins. It was about the newer strategies for successful list building. They’ve been around for a while now, but many small businesses and solopreneurs … more