Blog Archives

July 22, 2016 | More from email marketing

Email Marketing – Have a Separate Optin Landing Page

Landing pages have specific purposes. One might be a sales page and another might be your email opt-in page. Whichever it is, a landing page is a specific page that is intended … more

June 17, 2016 | More from Book Marketing, email marketing

Email Marketing and the Book Marketer (Can you do it on your own?)

So, you’ve got a book done and you now need to get your book marketing going. Congratulations. But, now it’s time to get involved in a number of marketing strategies, one of … more

February 01, 2016 | More from email marketing

How to Get Subscribes to Open Your Emails

In a recent marketing research conducted by MailChimp, the average email opens were under 20 percent. Knowing this information is important, so you can determine whether you’re: a. Below average b. Average … more

January 22, 2016 | More from email marketing

2 Power-Tips to Boost Your Opt-in Conversion

In a prior article, I discussed the bare-bottom basics of email marketing. Simply put, it’s about understanding the value of your subscribers and offering a really, really, really helpful freebie. Along with … more

January 20, 2016 | More from email marketing

Should You Have a Newsletter Page on Your Website?

One of my WOW! Women on Writing e-classes delves into email marketing. Since I get lots of questions from students, I occasionally post them here. Below is a question from one of … more

January 15, 2016 | More from email marketing

Email Marketing – 4 Power-Tips to Higher Open Rates

Whether you’re an author, freelance writer, or other, email marketing should be an essential part of your marketing plan. Part of the elements of sending emails is to know your open and … more

December 16, 2015 | More from email marketing

The Email Marketing Autoresponder – An Overview

Email marketing done right is a very powerful marketing tool. But, you need to know what to send in the emails and how often to send them. If you’re like most email … more

December 12, 2015 | More from email marketing

The Subscriber Welcome Message – 8 Essential Elements

Most writers, marketers, and businesses know the importance of email marketing. Getting subscribers for the ‘golden’ mailing list is at the core of doing business online. Realizing this, you do the work … more

December 11, 2015 | More from content marketing

Call-to-Actions (CTAs) and Your Email Marketing

Email marketing is pretty straight-forward. And, it’s important to realize it falls under the content marketing umbrella. It’s all about content (persuasive copy). As an email marketer you send out emails in … more

December 09, 2015 | More from email marketing

Email Content Written Right – 5 Power Tips

If you haven’t noticed yet, the world is wired (and wireless). Just about the entire population is online. Seriously, ‘the proof is in the pudding’. Numbers show that adults online has reached … more