Blog Archives

December 16, 2016 | More from content marketing, freelance writing

Content Writing – Be Smarter, Be Successful

Freelance Copywriting Guest post by Will Newman (courtesy of AWAI) One of the great perks of being a freelance copywriter, for me, is that I get to spend time volunteering in the … more

December 09, 2016 | More from content marketing

Create Headlines That Increase Website Traffic and Conversion Rates

Marketing research from shows that headlines are the most important factor if you are striving to increase website traffic and website conversion rates. In an experiment, in which various elements of … more

August 12, 2016 | More from content marketing

Content Writing – 5 Tips to Lean, Mean Copy

Today’s writers are well aware of the concept of writing tight. This is applicable whether your write nonfiction or fiction. It’s all about writing lean and mean – make every word count. … more

July 01, 2016 | More from Blogging, content marketing

What is Blogging and Why Is It Important?

Blogging is the process of writing and publishing information to your blog. But, not just random information – it needs to be information your audience wants or needs. It needs to be … more

May 06, 2016 | More from content marketing, SEO

Keywords and Search Engines (The Bare-Bottom Basics)

If you’re online trying to sell something or even simply working to generate visibility, chances are you’ve heard of the term ‘keyword.’ Keywords are simply words or phrases that people use to … more

March 28, 2016 | More from content marketing

3 Content Marketing Strategies Geared to Motivate Leads to Buy

The buying process produces potential customer anxiety. This is a fact. Just about all CTAs (call-to-actions) generate stress. Something as simple as the wording in your CTA, can increase that stress and … more

March 07, 2016 | More from content marketing

Headlines in an Ever Changing Marketing Landscape

If you use social media networks to publish your content, you should realize that one title or headline won’t have the same click-power as others. And, even if it’s effective now, it … more

December 19, 2015 | More from content marketing

10 Online Content Repurposing Formats

The internet is teeming with people trying to sell their products or services. And, most marketers spend a lot of time creating and building their email subscriber lists. As we know, marketing … more

November 12, 2015 | More from Blogging, content marketing

Does the Length of Your Blog Post Matter? (You bet it does, but why?)

To create visibility leading back to your website or sales page or to bring traffic in, blogging is a must. It falls under the content marketing umbrella and needs to be done … more

November 11, 2015 | More from Blogging, content marketing

Blog Post Template – 8 Must-Know Components

Whether you’re writing a blog post or an article, as part of your content marketing efforts, there will be eight standard components: 1.    Title 2.    Subtitle (optional, depending on the situation) 3.   … more