These types of short animated clips are top conversion tools.
Why do videos, including animations, work so well?
According to Billion Dollar Graphics, “Ninety percent of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.”
According to Unbounce, “animated explainer video increases conversion rates by 20 percent.”
According to Implix, an introductory email that includes a video receives an increase click-through rate by 96 percent.
According to Marketing Sherpa, “Viewers spend 100% more time on pages with videos on them.”
According to Dr. James McQuivey from Forrester: 1.8 Million Words is the value of one minute of video.
Plus . . .
According to Techipedia.com, there are “phenomenal web video statistics continuously released” and “some of the biggest companies across the world are using animation in their digital marketing.”
Along with the above statistics, animation works so well because they’re fun, engaging, entertaining, and can be informative or serious. People (the visitors to your website) love this type of visual tool.
Animation allows you to cleverly describe your services, products, or CTA with creativity. It makes the inanimate animate.
Animation is a quick and FUN way to promote what you’re offering. It’s also a quick and FUN way to teach something.
Bottom line, animation works. Animation converts.
This is why you need animation on your website to draw in visitors – to motivate them to say YES to your opt-in.
HERE’S ANOTHER EXAMPLE:
GET A 60 SECOND ANIMATION CLIP FOR YOUR WEBSITE TODAY!
Simply email me the points you want to make and the CTA (call-to-action) and I’ll create an entertaining clip for your landing page or opt-in page, or other page you’d like a clip on.
And, I’ll include ONE edit in case you’d like something tweaked on the clip.
(PLUS, you can upload the video to YouTube to get lots more visibility!)