Optimizing your website with SEO elements does make a difference in how your site is ‘viewed and used’ by the search engines and people.
You want your content to be easily found and indexed, so it has a chance of being used as the results of a buyer’s search query.
So, without further ado, here is a list of the top 10 steps:
1. The domain name.
I’ve written a standalone article on this topic – that’s how important it is. You need to really think about your website’s domain name. You want it unique and at the same time easy to remember and write. And, most importantly, you want it keyword effective and relevant to the topic
2. Titles, titles, titles.
The title of your website, the webpage titles, and your blog post titles all need to be optimized. This simply means to use relevant keywords in an engaging / motivating title. The title needs to be powerful enough to motivate readers to click on your link, whether it be to a landing page, a webpage, or a blog post.
3. Your site must be responsive.
According to WhatIs.com, “the goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly.” (1)
This simply means no matter what devise (website, laptop, iPad, iPhone, etc.) the person is using to view your site, your site is easily readable and looks good.
4. Have effective Meta titles.
A meta title is the SEO version of the webpage or blog post title. Below is an example of a meta title (it’s the area circled in red):
The main reason it’s so important is that title is used by the search engines to determine the focus of that webpage. It’s also used by directories, other webmasters, and other sources to link to your page.
The meta title should briefly sum up the page so the topic is quickly identifiable.
Couple of meta title tips:
A. The title must be typed as a formal title – the first letter of each primary word must be capitalized.
B. Every page on your site must have a unique title.
5. Use an SEO plugin.
I mentioned the SEO plugin in number 4 and it’s worth adding it to this list. The SEO plugin gives you on-page optimization. According to Website Magazine, these plugins make “your code readable by search engines and helps search engines “understand” your site. Technical SEO includes creating great titles, using Meta descriptions, interlinking between pages, site architecture and overall code structure.” (2)
Two of the most popular SEO WordPress plugins are: Yoast and All-In-One-SEO.
Some free services, such as Blogger.com, don’t offer SEO plugins or gadgets.
6. Engage and/or inform your readers.
This should be a no-brainer, but you must provide engaging and/or usable content to your readers.
Aside from your readers wanting, and even expecting it, the search engines know quality content. If you’re not providing it, your site will be viewed poorly by both of them.
7. Use heading tags in your webpage content.
Heading tags are the H tags that are used to make the text bigger. Depending on the theme you’re using, there will be H1 for the biggest text the H2, H3, H4, H5, and H6.
Using these H tags is like waving your hand at the search engines. They can quickly find these words and it aids in the search engines focusing in on your topic.
Even using BOLD will help in this area, but not as much has the H tags.
For example, I made this text H3.
8. Check for broken links.
This is important because the search engines will deem your site poor quality if you have broken internal or external links anywhere on your site.
For a quick, free way to check your site, go to: http://www.brokenlinkcheck.com/
9. Keep your site updated.
This covers a number of elements on your site, including:
– Your blog content – post fresh content regularly
– Your copyright notice
– Your contact information
– Your media page (if you have one)
10. Limit the pop-ups on your site.
While this is the new trend, having pop-ups that come on the screen after a visitor is there less than a minute, it does annoy a lot of visitors – I’m one of them.
Let me clarify a bit, I’m talking about marketing pop-ups designed to get email addresses. Apparently, research shows that they do convert, but at what expense?
If you ask anyone, aside from the marketer who is using it, they are annoying.
And, yes, I do have pop-ups through SumoMe on my site, but will soon be seeing how to get rid of them. I didn’t realize they’d be using them when I started using them.
For a great article on this topic, visit:
Summing it up.
Website SEO is essential if you want to be an effective marketer. And, while these are 10 top tips, there are lots and lots more. For 65 more strategies, check out:
SEO Checklist (75+ items)