What is Blogging and Why Is It Important?

Why blogging is important.Blogging is the process of writing and publishing information to your blog. But, not just random information – it needs to be information your audience wants or needs. It needs to be information that will inform, teach, amuse, or engage in some other way, so your audience will read your posts and keep coming back for more.

You blog to make connections, gain readers, increase visibility, increase your authority, increase search engine ranking, and to become the go-to person in your niche.

Ultimately, you blog to get conversions, to get people to say YES to what you’re offering or to say YES to another desired action you want.

Why You Should Be Blogging

To get an idea of why it’s SO very important to be in on the blogging action, here are three statistics that prove this:

•    Internet organic search drives 75%+ of all search traffic. (1)
•    Companies that blog received 97% more links to their website. (2)
•    Sixty-one percent of global Internet users research products online. (3)

Along with this, here are 15 reasons you should be blogging:

    It’s an easy-to-use platform to connect with readers and customers.
    It helps you generate visibility (exposure).
    It bring traffic (people) to your website.
    It’s a direct communication channel.
    Search engines love valuable content.
    Businesses that blog get more clients.
    It positions you as an authority in your niche.
    It establishes who you are and what you’re about.
    It allows you to share your knowledge.
    It’s FREE promotion.
    It keeps you focused on your marketing.
    It helps you hone your writing skills.
    It’s like an online resume.
    You can make money with a blog.
    Blogs can influence consumer buying behavior.

As you can see there’s no doubt as to the importance of blogging. And, what’s good to know is it isn’t difficult to do.

Okay, we went over what blogging is and why you should be doing it. So, what are the essentials to get started blogging?

1. Have a website with blogging capability.

You absolutely need a website. While you can publish articles to venues like article directories, LinkedIn, and Facebook, remember the traffic will be going to those venues, NOT YOURS.

One primary purpose to blogging is to bring traffic back to your website.

2. Learn and apply the basics of website optimization.

Your website needs to be search engine and reader friendly. And, don’t worry, the basics aren’t difficult at all.

3. Start creating blog posts.

Yep, just jump in. Begin writing articles, publish them on your blog, and share them to your social networks.

4. Social networks are another must.

Yes, you need to be on social networks. It’s true Field of Dreams said, “If you build it they will come,” but this isn’t true of websites. You’ve got to promote your blog posts or they’ll just sit there collecting dust.

So, you need to join a few of the biggies, like Facebook, Twitter, Pinterest, and GooglePlus.

Each time you publish a post, share it to your social networks. This is considered social media marketing.

Summing it up

A blog is about writing and publishing quality information to your site. It’s about sharing that content to bring website traffic back to your site. It’s ultimately about upping your chances of making money online. Start blogging today.

Sources:
(1) http://www.thesearchguru.com/search-stats.asp
(2) http://blog.hubspot.com/marketing/business-blogging-in-2015
(3) http://www.hubspot.com/marketing-statistics

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