At this point in time, most everyone knows the importance of using social media marketing. It’s a powerful strategy that has the ability to bring traffic, boost authority, boost search rankings, and increase conversions.
Social networks are so powerful, they have their own search engines.
While it’s essential to use these powerhouses, there are certain practices you should avoid to prevent harming your image, credibility, and authority.
The top three social media No-Nos:
1. Not using social media as part of your marketing strategy.
I’d be surprised if you’re not already doing this, but if not, you must use social media networks to create and broaden your visibility and bring traffic to your website.
Join the biggies, like Facebook, Twitter, GooglPlus, Pinterest, and so on. I also use StumbleUpon and LinkedIn. There are lots and lots of them. Find a few you like and share to them.
Next, find one or two that work for you and ‘work’ them. This means posting to them more often and engaging with other users more.
Use social sharing buttons and share your blog posts to your networks. And, be sure to share the posts of other users. This creates engagement which the search engines and other users like.
2. Promoting too much.
If you’re primarily promoting your products or services, this is a NO-NO. People want to be informed, they want you to help them get where they want to be . . . where they need to be. They don’t want to be sold to.
There’s an 80/20 marketing rule: Provide your audience with 80% useable information and 20% promotional content. This keeps your audience from getting annoyed with your sales pitches.
In fact, there’s so much information online that I think a better rule would be the 85/15 or 90/10 rule. Make yourself the go-to person for the information your audience is looking for.by providing it. Then slip in the promo for the product or service that will help ease their pain, build their business, get them healthy, make them money, or other solution to their problem.
Make it about your audience.
3. Using link-bait.
Okay, first let me explain what link-baiting is: It’s the practice of creating titles and links that are used specifically to get traffic to your website. That’s its sole purpose, to boost search engine ranking.
If the content you’re sending the traffic to isn’t relevant to the ‘hyped up’ title, this is a NO-NO. Or, you may be sending people to outdated content, or to fluff pieces (no substance or value).
Link-baiting creates inbound links to your website. The search engines perceive this to mean you have a valuable website. So, they’re more likely to use your links as the results of search queries.
How it works: Another blogger or content writer sees the link. He thinks it will have amazing information, so clicks on it. BOOM, an inbound link. Search engines love inbound links from ‘quality’ sites.
Again, don’t do it. It’s an unethical marketing practice.
Here are a couple of examples of link-bait:
Earn ONE Billion Dollars with Just a $97 Investment
Loss 10 Pounds in 7 Days (without dieting or exercise)
Get Your Own House for $1000 Down
Again, the sole purpose of these titles is to get the click.
Even if some people think it’s a scam, many others will click on the links just to make sure or to see what it’s about.
Beware though. You may get that initial click, but people don’t like getting fooled or wasting time. It will affect your social standing and authority. This in turn will affect your search engine ranking . . . and this time not in a good way.
Common SM Strategy Mistakes