I make it a habit to attend as many marketing webinars and teleseminars that I can. The last few I attended were about blogging. Listening to the other attendees I realized there are many people out there who need the basics in regard to internet marketing. These attendees were confused and overwhelmed.
Marketing is all around us – on a constant basis. While there are different strategies and tools, the purpose of marketing is to attract potential customers to your services or product. Then through purposeful and persuasive dialogue convince them that purchasing what you are offering is a wise decision.
At the root of any marketing strategy is visibility. Let’s look at three ways to obtain that visibility:
1. LEARN! I consider this the foundation of any marketing strategy.
Imagine you’re a kid in a toy store where everything is free. Every aisle, every shelf jammed packed with toys and all you have to do is take what you want.
Well, consider the internet your marketing toy store, just walk down the aisles and search the shelves for what you want or need.
We live in an unbelievably opportune time to learn about anything and everything without leaving our homes, and usually for free or at a nominal cost. There are so many resources online, such as: articles, blogs, webinars, videos, teleseminars, teleclasses, videos, eclasses, and ebooks. There are even FREE online conferences available.
Take advantage of as many of these resources that you can. Learn the skills and strategies you’ll need to become a pro-marketer.
2. Begin to create that visibility.
2A: Create a website or at the very least a blog
Okay, this is where you will need to roll up your sleeves and get a little dirty. If you are completely new to all this I recommend starting with a blog. One of the easiest to create and maintain is at Blogger.com. If you get stuck on something it may take a bit of reading and searching their help forum, but there hasn’t been a question I had that I couldn’t find the answer to. And, it’s free!
Tip: Choose a domain name that will still be appropriate as you grow and/or branch out.
If you have the time and don’t mind the effort, go for the website; it can grow with you. There are a number of hosting sites that are reasonably priced such as Blue Host (great customer service support – I highly recommend it) and Go Daddy.
WordPress.com is a free hosting site. It’s a ‘ready to play, out of the box’ system. Like Blogger, there are no downloads necessary and no hosting services required.
There are many other sites and building tools available, such as Weebly.com. Just do a Google search.
If you are completely at a loss here, there are services that can help. These services will create a website for you. Please remember though, you don’t need flash to have an effective site, you need valuable content and an easy to navigate landing page.
When looking for a service to help, do a little research and watch prices. I have seen services that charge between $500 and $5000 for websites. They can be much more money also.
NOTE: While a free site may sound tempting, you won’t have control over it. Some limitations are:
• You cannot change the code
• You are limited to their themes – you cannot upload your own
• You cannot add any plugins
• You may be limited to the number of pages you can create, depending on the service
• You do not have the same support system as with a paid hosting service
2B: Bring traffic to your site.
1. Write regularly to your blog and make sure the content is valuable to the reader.
2. Write articles for article directories such as Ezine Articles, Associated Content, or Helium. Go to the site, create an account and then submit an article. There are a number of article directories you can use, just do a Google search. Be sure to write something that will be useful to others – if your readers feel your content is valuable they’ll take that extra step and click on the link in your resource box.
If you have no idea what to write or are intimidated about writing your own content, there are writing services that will write articles for you. These services might be listed as ghostwriting and/or blog and content writing service.
Be sure to check out their qualification (their articles and blogs) before hiring them.
You can also take advantage of PLR – Private Label Rights. These can come in the form of ebooks which you can give away as your own. This is a great way to draw visitors and get them to sign up as subscribers. A word of caution here: be sure to read the ebook before you offer it as a freebie on your site; there may be errors in the content or outdated information that you will need to correct.
3. Once you have an article published on your website, share it to all your social networks, including: GooglePlus, Facebook, Twitter, LinkedIn, SutmbleUpon, and so on.
4. Visit other bloggers’ sites and leave comments. Be sure to actually read the article you’re commenting about so you won’t be tempted to leave a generic response. If your comment is interesting or informative, the author or other commenters may click on your link.
5. Join in on a virtual book tour. If you’re not promoting your own book, offer your site for authors who are. To offer your site you can post a notice on Twitter, Facebook, and other groups you belong to.
6. Ask writers you know to do guest articles for your site.
7. Be sure to join a couple of worthwhile forums and be an active member. This is a great source of networking.
8. Always include your URL as part of your signature.
3 You’re in it for the long-haul.
These are some simple ways to bring traffic to your site and gain visibility. To keep your readers coming back you’ll need to continue providing useful content.
Don’t feel overwhelmed; take one step at a time. Marketing is an on-going journey – just keep putting one foot in front of the other.
Want lots more tips and tricks to building your online platform? Check out my WOW! Women on Writing class:
Give Your Author/Writer Business a Boost with Inbound Marketing
Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing
It’s a 4-week in-depth and interactive e-class through WOW! Women on Writing and covers all the tools you’ll need to build visibility and traffic, and boost sales.
CLICK THE IMAGE BELOW to check out all it includes!
MORE ON CONTENT MARKETING