1. Twitter hasn’t been able to achieve all it should. Aside from its comparison to Facebook, Instagram (a newer entity) has been able to establish a larger audience than Twitter. Twitter will have to work hard to play catch up. Although, word has it that Google is looking into buying Twitter. So, this may give the underachiever the boost it needs to keep close on the heels of Facebook.
2. One emphasis Facebook will have is to boost its ‘Instant Articles’ feature. The purpose is to keep users on their site rather than having them click on a link to content on another website.
While this taking off will be good news for Facebook, it’s bad news for marketers who use social media to increase their website traffic.
I use LinkedIn’s Pulse and while they have a large ‘at hand’ audience, I’m not sure how many of audience actually get to see my content. And, I wonder if using there platform has more benefits than bringing traffic to my own website.
3. Emoji will be a much larger part of social media, allowing the user to choose from a variety of emotions in regard to their reactions to posts.
According to Wikipedia, Oxford Dictionary “noted that 2015 has seen a sizable increase in the use of the word “emoji” and recognized its impact on popular culture; SwiftKey found that “Face with Tears of Joy” was the most popular emoji across the world
4. Pinterest has come a long way. With its searchable images and Buyable Pins moving upward in 2016.
5. LinkedIn should pretty much be status quo throughout 2016.
6. Snapchat soared in 2015, but it doesn’t look like the company will keep up that pace in 2016. It will though “continue to lead the way through innovation and adding in new products and user tools.”
7. Virtual Reality tools and entertainment will no doubt soon be a reality. Oculus already has one particular product on the market, Rift. It’s promoted as, “unlike anything you’ve ever experienced. Whether you’re stepping into your favorite game, watching an immersive VR movie, jumping to a destination on the other side of the world, or just spending time with friends in VR, you’ll feel like you’re really there.”
When they’ve got it perfected, I’m looking forward to going to Hawaii!
You should check out the Social Media Today post to see all Hutchinson’s predictions:
30 Predictions for Social Media and Social Media Marketing in 2016