Email Content Written Right – 5 Power Tips

Email marketing content writingIf you haven’t noticed yet, the world is wired (and wireless). Just about the entire population is online.

Seriously, ‘the proof is in the pudding’. Numbers show that adults online has reached the over ninety percent mark.

So, how do you get noticed by all those possible leads (customers/clients)?

Well, the first step is inbound marketing strategies. And, within that strategy, you should be utilizing your subscriber list. To do this, you need to send emails on a regular basis as part of your email marketing.

Warning: subscribers don’t want to be bombarded with emails, so make sure when they sign up you let them know how many emails they’ll be receiving on a weekly or monthly basis and what those emails will be about.

Email marketing is an essential part of your marketing strategy and those emails need to be powerful. They need information-content that is effective . . . that works.

What is an effective email?

1. An effective email is one that will help you establish a relationship with your subscribers.

2. It will help make you an authority in your industry/niche by providing needed, valuable, and doable information.

3. It will motivate the reader to click on your links and even more importantly, say YES to your CTA (call-to-action).

Tip: Effective emails don’t oversell. The content to promotion ratio is 80/20 or 85/15, but I like to follow the 90/10 or 95/5 ratio.

I offer information content that will help my subscribers. At the end of the email, I include a brief CTA to my services or an affiliate product. It depends on what’s relevant to the content.

Okay, I laid some important ground work here. Now, on to the five powerful and essential elements you need to make your emails motivating – powerful. In other words, that will get the reader to click on your links.

The 5 Powerful Email Elements

1. Don’t make it too long.

To keep your subscribers happy, keep your emails relatively short, very focused, and super helpful. Everyone is busy, so don’t send long sales letters. Make every word count.

2. Keep it conversational, personal.

Part of email marketing is to develop relationships. Keep your emails conversational, as if you’re talking to a friend. In addition, your subscribers appreciate tidbits of personal information. Obviously, don’t give your home address or phone number, but occasionally add bits of your hopes and dreams . . . your successes, your failures.

3. Give your subscribers a ‘golden nugget’.

Make your content, the information you’re offering, valuable. Offer a tip or strategy that your subscriber can apply immediately. It might be:

– A marketing tip
– A writing tip
– A strategy to reduce stress
– A workplace tip
– Tips on a healthier lifestyle
– Tips on buying or selling a house
– Links to more actionable information

You get the idea. No matter what the industry or niche, offer a ‘doable now’ tip.

Jeff Herring, the Article Marketing Guy, says to give your prospect “one actionable gold nugget.”

I try to do this in at least 95% of my emails. Even in those that are more promotional, I find some tidbit of value to give my readers.

Tip: Again, don’t oversell. If you do it right, the ‘nugget’ will speak for itself. Your subscribers/readers will want more from you.

4. Add links here and there.

Keep in mind that readers may not read to the end of your email. Because of this, add two or three links within the content that will send the reader where you want him to go.

5. The essential CTA (call-to-action).

Every email you send out MUST have a CTA. The CTA should direct the reader to a landing page, a product page, a service page, an affiliate product, an offer, a blog post, a survey . . . you get the idea. You must direct the reader to take some kind of action.

The CTA can be in the form of anchor text, a URL link, an opt-in box, or other.

If it’s an opt-in box, make the copy effective. It should be the answer to the readers’ questions, the solution to their problem. And, keep the copy stress-free. You might use:

– Yes! I Want It
– Find out how
– Instant Access
– Get It Here
– Start Now

The reader must think that by clicking that CTA there will be a valuable benefit with NO CATCHES.

Bonus Tip: Use qualifiers.

Qualifiers allow you to connect with the reader. They show that you were once in their place. This is a ‘kind of proof’ that what you’re saying is doable.

You can add the qualifier in a postscript as a P.S or PPS, or in a separate email of its own.

Summing it Up

These six email tips will help you create powerful emails, emails that work. So, get started using them today.

MORE ON CONTENT MARKETING

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The Subscriber Email List Bare-Bottom Basics
Once You Have Social Media Followers, Then What?

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This article was originally published by Karen Cioffi at:
http://www.karencioffiwritingandmarketing.com/2014/12/5-power-packed-email-marketing.html