With that said, where exactly do you post these influence and traffic building articles?
1. Without question, the first place to publish your articles (blog posts) is on your own blog.
I learned this one a long time ago – you want to establish credit for writing the article. That means the article must originate from your blog.
Google and the other search engines pick up original content at the speed of a peregrine falcon swooping down for its prey. Actually, no doubt much, much faster than that.
Just a little tidbit: In its hunting dive, the peregrine is the fastest animal on earth, at speeds of over 200 MPH.
Okay, back on topic.
Along with establishing your blog as the original source of the article, you need to be aware of duplicate content and Google’s Panda algorithm.
Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. (1)
So, keep in mind that while allowing reprints will broaden your marketing reach, one or more of the reprints may end up getting more traffic from that post than you do. This is why some sites that accept guest posts require exclusive rights.
Another reason to post your articles on your blog before anywhere else, is authority and expertise. You want the visitor / reader to come to think of you as the person to go to for original, up-to-date, and helpful information in your niche. This also helps build trust.
2. Next up is Facebook Notes. This is a tip I learned from Jeff Herring in a post of his over at LinkedIn Pulse. (2)
After you have your content published on your own blog, wait a reasonable period of time, say a month. Then publish that article on Facebook Notes.
According to Facebook Help, to get Notes (3):
1. Go to your profile.
2. Hover over MORE, below your cover photo and click on Manage Sections.
3. Scroll down and make sure you check the box next to Notes.
4. Click Save.
I was able to do this process with my marketing Facebook page. But, with my writing page, I have a Publishing Tools icon above my header that allows me to post an article and include an image.
I’m guessing it’s the same thing as Notes, not absolutely sure though.
Facebook Help does advise that you may not be able to post on a Page depending on the Page’s settings.
3. Then there is LinkedIn Pulse.
I’m on Pulse, but don’t post as often as I should. One of the reasons is Pulse has gotten kind of crowded. This means you may have less visibility. But, it’s still a good idea to use this publishing platform. The more places your content is, the more chances for visibility and traffic.
To get started with this venue, you need to join LinkedIn.
Hubspot.com has a great beginner’s guide to publishing on this platform. (4) If you’re interested in getting started there, I highly recommend it.
4. Finally, there is EzineArticles.com.
I’ve been publishing on this platform for a number of years and I still think it’s worth it.
While article directories don’t have the same power they once did, they still have the ability to generate visibility and bring traffic to your website. In addition, some webmasters still use the content on it for reprints. This helps with even more visibility and possible traffic.
For an updated list of article directories by Page Rank and Alexa Rating, visit:
There you have it – four top places to publish your content to help generate visibility, build authority, and boost sales. Get started today!
MORE ON CONTENT MARKETING
WANNA TAKE YOUR BLOGGING UP A NOTCH?
Want to Boost Your Marketing Results?