The foundation of your email marketing strategy, building your email list, is to sign up with an email service provider, such as Mail Chimp or GetResponse. The service will provide an autoresponder tool. This will allow you to send your subscribers automatic messages – ones that you create and put in place.
Once you have your service in place, it’s time to write your powerful email messages.
To start, you’ll want to write a minimum of 10 emails. This will be your initial autoresponder series.
The very first message in the series will be the Welcome Message the subscriber automatically receives after signing up for your mailing list.
Since the welcome message is your first email contact with a person who felt that your ethical bribe (your lead magnet) was valuable enough to give up her email address, and because this is a person who you want to develop a relationship with, you need to make it count.
You’ll need a powerful welcome message.
Your welcome message should have several components:
1. Thank the subscriber for signing up
2. Remind her what she signed up for (usually the freebie)
3. Provide the link or other to the immediate receipt of the free gift (if she didn’t get it automatically upon signing up)
4. Explain how to get the gift – it may seem silly, but do it anyway, even if it’s “click on the link and download your free gift.”
5. Let your new subscriber know what to expect – what will be in your emails and how often will he receive them
6. Link back to your website and include your social media links
7. Have a one-time-only offer (this is optional, but is a good idea)
The welcome message, as mentioned above, should be sent to the subscriber automatically, as soon as he signs up. This would be considered Day Zero.
It’s a good idea to keep track of the responses you get to your welcome message. If you find you don’t get any clicks or purchases through the welcome message, try revising it. You might also offer a different offer or eliminate it all together. There will be time to offer products or service down the road.
As with all your marketing efforts, you need to test the waters, analyze and revise until you find what works for you.
TIP: Keep in mind that you set the tone of your emails with the first one, so do some research. See how the pros do it. Subscribe to several heavy-hitter lists and analyze how they execute their emails.
Use these tips to create your own powerful welcome message, one that fulfils its purpose.
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This article was originally published by Karen Cioffi at: