Marketing – It’s Like Riding a Bicycle

Marketing and change - you gotta keep up
“Life is like riding a bicycle.
To keep your balance, you have to keep moving.”

I love Albert Einstein quotes. He was such a brilliant man.

This particular quote is pertinent to everything in life, including your marketing efforts.

In fact, the marketing arena is ever-changing. What worked yesterday may not work today. What didn’t exist yesterday, may very well exist today.

Marketing is what most of us online are bicycling after – striving to keep our balance with.

Think about the last 10 years or so.

Social Media – networks have popped into existence, changing the way we plan and execute our marketing strategies.

Here is a brief list of just some of those networks:

•    LinkedIn 2003
•    Delicious 2003
•    Vimeo 2004
•    Digg 2004
•    Flickr 2004
•    Reddit 2005
•    YouTube 2005
•    Twitter 2006
•    Tumblr 2007
•    Pinterest 2010
•    Google+ 2011

Next, think about the marketing strategies that have come and gone:

•    Writing content that was keyword focused (keyword stuffing)
•    Linkbuilding strategies
•    The shift from outgoing marketing (push marketing) to inbound marketing (pull marketing)
•    The shift from ‘it’s all about the company’ to ‘it’s all about the buyer’
•    The shift to flying with minimal analytics to monitoring every move you make
•    The shift from traditional book publishing to self-publishing
•    The use of permission-based duplicate content to now having to avoid it
•    Having the option to use social media marketing to having to use it
•    Panda, Penguin, rankings, YIKES

The list could go on and on and on and . . .

You absolutely have to keep moving, not only to keep your balance, but to keep your head above the murky marketing waters.

Keep on ridin’

References:

http://www.mediabistro.com/alltwitter/social-networks-timeline_b19497
http://blog.raincastle.com/bid/94018/Four-Signs-Your-Marketing-Strategy-is-Outdated

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This article was originally published by Karen Cioffi at:
http://www.karencioffiwritingandmarketing.com/2014/12/life-and-marketing-are-like-riding.html