There are some who view Google+ as ‘the other’ social network, the ‘stepsister’ of networks. They don’t think is has the effectiveness or power of networks, like Facebook and even Twitter.
Well, I beg to differ.
I have been on the Google’s first SERP a number of time.
The reason for most?
What you have you remember is Google+ is Google’s baby. Obviously, the search engine wants it to succeed. It wants to bring traffic to it. And, you can benefit from that traffic by having it bring the traffic to your shared post, whether it’s your own or a post of someone else you shared.
I have three examples below that show how powerful posting to Google+ can be.
Search term: content curation / Page 1 on August 8, 2015:
This particular search results is for my own article that I shared to Google+. If clicked on, it will bring the reader to my Google+ page with that post on it. The link on the post will go to the that post on my website. (Notice I’m 3 spots under the last AD on Page 1.)
Search term: content marketing / Page 1 on August 8, 2015:
If you notice, I’m on the first SERP twice for the search term “content marketing.” These particular posts were articles I shared from other websites. When the reader clicks on the link, it’ll bring him to my Google+ page and below is what it will look like:
Notice the post image on the right – the link will go to the Moz site, but I’m over there on the left. I’m getting visibility by sharing a Moz article. And, I’m ranking for the that keyword by sharing a high-ranking site’s post. Pretty cool, right?
NOTE: I do want to mention that when searching for keyword terms, your results and mine may be different – your results and others may be different. I tried a search for the same keywords on my husband’s laptop and I wasn’t on the first page. It may be that search engines become familiar with your searches, websites, and so on. I’m not really sure why there’s a discrepancy.
But, it’s still a worthwhile social media marketing strategy. You have nothing to lose and possibly much to gain.
If you do use Google+ please let me know if you find the same results – I’d love to know.
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