Content Marketing and Commenting on Blogs Still Works

Blogging, Article writing, contentYou may be a marketer, maybe a writer, who takes the time to comment on other websites. This is an effective online marketing strategy. It builds bridges to other blogging neighborhoods, it forms connections, and it helps increase your visibility. These are three important factors in online content marketing.

But, after using this strategy for a short while, what if you don’t seem to see any difference in the traffic to your site or the comments on your posts?

Should you continue commenting on blogs?

YES, absolutely. Commenting on blogs is still an effective marketing strategy, in fact, even more so than before. Getting a ‘post conversation’ going and sharing content is high on Google’s list of what bloggers and marketers should be doing. Today, it’s all about creating optimized content that readers find valuable enough to share to their social networks.

Knowing the effectiveness of this marketing tool, I try to use it as often as I can.

Examples of the Power of Commenting

1. I left a blog post comment on a high-traffic, high-quality site. When I comment on a site, time allowing, I usually browse the other comments. Since the site I was on uses the CommentLuv plugin, all those who comment have their latest post titles visible and clickable.

One comment in particular seemed to be informative, so I clicked on the author’s latest post link. It brought me to a site with great content. This is the power of commenting, especially on sites that use the CommentLuv plugin.

Commenting on sites that offer the commenter’s last post link is an excellent way to broaden your reach and easily bring visitors back to your site. Just like I clicked on that commenter’s link, based on an effective post title, the same can happen to you.

CommentLuv is a commenting system plugin for WordPress. Simply click on ‘Plugins’ in your WordPress dashboard, go to ‘Add New,’ search for the plugin, install it, and activate it. That’s it.

Aside from sites that use CommentLuv, most sites allow you to put your name and website URL, which are clickable. While they may not afford your latest blog post link, if you make your comment informative enough a reader may very well click on your website link.

2. Another power-reason to comment on blogs, especially on high-ranking sites, is the connections it can establish, or at the very least the visibility potential it has. I left a comment on a heavy-hitting blog and also added a question that was relevant to the blog post (and one I really wanted an answer to). The site owner answered the question with some very valuable feedback and from the answer he gave, it’s apparent he had visited my site.

How to make your comments count

1. To make your comment effective, try to use a relevant keyword and add to the conversation. Doing this will ‘catch the search engine’s eye’ and may also motivate other readers to click on your link. In addition to this, make note of some aspect of the blog post within your comment. This lets the blog owner or content manager know you actually read the article.

2. Comment on blogs that are relevant to your niche, to your website’s subject matter.

In addition to the obvious benefits of commenting, such as broadening your marketing reach, making connections, further establishing your authority, bringing traffic to your website, and increasing your visibility, the activity you create online is picked up by search engines. This includes comments. These are all good things.

Make commenting on ‘relevant to your niche’ blogs an important element of your online marketing strategy.

Updated from original article source:


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4 Comment(s)

  1. Allyn Stotz

    June 30, 2014

    Good reminder, Karen. Sometimes I really wonder if commenting does any good! I do have a few loyal bloggers who comment every week, if I comment on their blogs as well. But boy is it time consuming to comment on other peoples blogs. I’m learning to say just a line or two to save time so I can move onto the next blog. I’m glad you posted this because I was starting to really wonder what good it does! But you’re article makes a lot of sense. So let me go now and comment on some other blogs!

    1. Karen Cioffi

      June 30, 2014

      Allyn, LOL, I hear you. Marketing is sure time consuming. You do have to keep your comments short and sweet.

      Thanks for stopping by!!!

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